The BSS Curve
The BSS Curve
To complement our logo, colour palette, typeface, and imagery, we’ve developed a BSS Curve inspired from our visual identity and core values.
This creates strong brand recognition:
- Bringing depth to our brand identity.
- Creating a memorable brand experience.
You can use it across all literature to unify, distinguish, and add excitement and interest to all our communications.
Examples
Banners and Hoardings
Flags
Signage
Signage
Structure – background colour
When communicating about specific parts of our organisation, you should use white or one of our core colours for background.
Further detail is in ‘What Our Colours Represent.’
BSS Blue (main subject- BSS Requirements) with BSS Core Orange.
BSS Red (main subject – warnings and hazards) with BSS Core Orange.
BSS Yellow (main subject- warnings) with BSS Core Orange.
BSS Light Blue (main subject – safety tips) with BSS Core Orange.
BSS Purple (main subject – the BSS organisation) with BSS Core Orange.
BSS Green (main subject – behaviour) with BSS Core Orange.
BSS Logo Gray (main subject – safety) with BSS Core Orange.
BSS Core Orange (main subject – communication and introductions).
Expanding the BSS Curve – vertically
If you need additional space for copy or imagery, you can expand the BSS Curve vertically.
If necessary, you can create bleed by adjusting the width or depth by proportionally enlarging the BSS Curve.
Here is what not to do when changing the BSS Curve.
There are many circumstances in which the BSS Curve may be required to stretch to fit a bespoke design. We understand not all designs will fit to the BSS Curve.
How to expand the BSS Curve vertically
How not to expand the BSS Curve vertically
Expanding the BSS Curve – horizontally
If you need additional space for copy or imagery, you can expand the BSS Curve up or down.
If necessary, you can create bleed by adjusting the width or depth by proportionally enlarging the BSS Curve.
Here is what not to do when changing the BSS Curve.
There are many circumstances in which the BSS Curve may be required to stretch to fit a bespoke design. We understand not all designs will fit to our BSS Curve.
How to use the expanded BSS Curve horizontally
How not to use the extended BSS Curve horizontally
Transparency
You should only ever use the BSS Curve as a solid colour – not as a transparency.
This ensures the quality of the image, and conveys messaging clearly to all our stakeholders.
Applying the BSS Curve – digital
Vertical and square applications
Our BSS Curve effectively segments and frames content and brings it to life for wider vertical and square applications.
When using an image with enough contrast and clear space, the linear BSS Curve is a good alternative to implement.
You can use the top down BSS Curve to maximise the vertical space available in very narrow vertical applications.
Where possible when using buttons for calls to action in digital format use the rudder shape.
336x280px
300x600px
250x250px
160x600px
120x600px
Applying the BSS Curve – linear
Horizontal applications
Our BSS Curve effectively brings content to life for deeper horizontal applications.
When using an image with enough contrast and clear space, the linear BSS Curve is a good alternative to implement.
970x250px
728x90px
486x60px
Applying the BSS Curve – print
The flexibility of the BSS Curve provides a range of layout options in print applications.
- You may use the core BSS Curve when you don’t need imagery.
- You may use the expanded BSS Curve when you need a larger area of clear space for copy.
- You may use the full bleed BSS Curve to produce a bolder aesthetic.
- You may place images into the body of the expanded BSS Curve.
- You can also use alternative background colours (see Our Colours).
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For advice on applying the BSS’s brand and design guidelines, please contact us through our website www.boatsafetyscheme.org or call: 0333 202 1000.
All diagrams, illustrations, and images aren’t to scale and are for illustrative purposes only.